055 Building Resilience and Setting Records: Queensland’s Tourism Journey

Smiling woman in professional attire with text overlay: Building Resilience and Setting Records - Queensland's Tourism Journey

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In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias engages in a dynamic conversation with Patricia O’Callaghan, the CEO of Tourism and Events Queensland, live from the beautiful Queensland. Together, they explore the resilience and innovation that has propelled Queensland’s tourism industry forward amid challenges and opportunities.

Patricia shares insights into the strategic recovery efforts following unprecedented weather events, emphasising the importance of listening and taking swift action. The discussion highlights the collaborative approach of Tourism and Events Queensland in supporting the industry, with over 500 operators involved in strategic planning sessions.

The conversation also delves into the emotional impact of natural disasters on communities and the significance of mental health support for industry professionals. Patricia reflects on her experiences from regional tourism to her current state-level role, offering valuable lessons learned along the way.

Listeners will be inspired by Queensland’s bold marketing initiatives, including a successful campaign in the US featuring global icons like Bluey and Robert Irwin. Patricia’s passion for the industry shines through as she discusses the transformative power of tourism in shaping communities and creating lasting memories.

Join Despina and Patricia as they celebrate the spirit of Queensland’s tourism and look forward to the opportunities leading up to the Brisbane 2032 Olympic and Paralympic Games. This episode is a testament to the strength and innovation of the tourism industry, offering inspiration and valuable insights for professionals seeking to elevate their businesses and careers.

00:53 – Recovery and Support Strategies
01:37 – Weather Challenges and Industry Response
05:17 – Mental Health and Emotional Toll
06:42 – Marketing and Global Campaigns
09:24 – Best of Queensland Program
11:18 – Inspirational Leadership and Future Goals
13:31 – Conclusion and Gratitude
SAVE THE DATE for the 2025 Australian Regional Tourism Convention

Don’t forget to save the date for the 2025 Australian Regional Tourism Convention, October 14–17 in the stunning Adelaide Hills. Despina will be there for the fourth consecutive year, capturing content and all the gold nuggets from the convention including live broadcast interviews across the Australian Regional Tourism Network Facebook and Linked In Pages. Who knows, you could be the next guest sharing your insights on regional tourism. If you are a tourism professional working in the Australian regional tourism industry this is a convention you want to add to your budget and don’t want to miss. I look forward to seeing you in 2025, and don’t forget to subscribe on your favourite podcast platform, to tune in to monthly Australian Regional Tourism ARTful Chats!

Connect With Patricia O’Callaghan

Website: Tourism and Events Queensland

LinkedIn: Patricia O’Callaghan

Connect with the Australian Regional Tourism Network:

Website: Australian Regional Tourism Network

LinkedIn: Australian Regional Tourism Network

Instagram: @australiantourism

 

Connect with Despina Karatzias:

Website: Institute of Excellence

LinkedIn: Despina Karatzias

Instagram: @despinakaratzias


Follow us on social media for updates:

Facebook: Institute of Excellence | Tourism Hub Podcast

Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias

YouTube: Institute of Excellence | Despina Karatzias

Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

Stay resilient, stay informed, and keep pushing the boundaries of excellence in tourism!

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