In this compelling episode of the Tourism Hub Podcast, host Despina Karatzias delves into the crucial topic of digital accessibility in part four of her seven-part series, “Igniting Smart Marketing for 2025.” Inspired by the International Day of Persons with Disabilities and the latest course from the Institute of Excellence, Despina explores how small to medium businesses can make their digital spaces more inclusive and impactful.
Listeners are introduced to the importance of accessibility, highlighting its benefits such as broadening audience reach, boosting SEO, and fostering customer loyalty. Despina provides actionable steps to enhance digital content, including writing in plain language, using descriptive headings and links, adding alt text to images, and ensuring videos are captioned and transcribed.
The episode also shines a spotlight on Hayley Brown, founder of Vacay It, an innovative audio-first platform revolutionising tourism for individuals with low vision. Hayley’s inspiring journey and commitment to inclusivity serve as a powerful example of how accessibility can transform industries.
Despina encourages tourism professionals to audit their digital presence and embrace accessibility as a responsibility, not just a compliance task. By doing so, businesses can expand their reach, build trust, and create positive community impacts.
Join Despina in this enlightening discussion and learn how to make your digital content more inclusive. Discover the transformative power of accessibility and prepare your business for a more inclusive future.
01:33 – Introduction to Digital Accessibility
02:26 – Why Accessibility Matters
04:21 – Practical Steps for Inclusive Content
06:44 – Spotlight on Vacayit
09:30 – Actionable Checklist for Your Business
Hailey Brown TedXBrisbane: An audio guide to the world: Revolutionizing accessible Tourism
Connect with Despina Karatzias:
Website: Institute of Excellence
LinkedIn: Despina Karatzias
Instagram: @despinakaratzias
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Facebook: Institute of Excellence | Tourism Hub Podcast
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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.
Embrace digital accessibility and create a more inclusive world for everyone!
