In partnership with:
Welcome to the inaugural Tourism Hub episode ‘Crisis Preparedness in the Tourism Industry’, which is brought to you in partnership with the Australian Regional Tourism Network.
This episode was recorded live at the 2024 Australian Regional Tourism (ART) Convention in Mackay, a dynamic gathering of regional tourism leaders and innovators. Australian Regional Tourism (ART) is the peak body representing regional tourism practitioners, fostering collaboration, knowledge sharing, and innovation to drive sustainable growth in regional destinations. We’re also excited to share details about the 2025 Australian Regional Tourism Convention (ARTC), which will be held in the stunning Adelaide Hills from October 14–17, 2025. Hosted in the historic German town of Hahndorf, the event will offer an inspiring blend of world-class cellar door experiences, pristine nature, and agritourism gems. It’s the perfect opportunity for tourism professionals to connect, exchange ideas, and shape the future of regional tourism.
In this lively episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hannah Statham, ambassador for the Australian Regional Tourism Network and founder of Media Mortar. Hannah shares her extensive experience in tourism marketing, focusing on the power of regional destinations and the art of content creation. With a passion for the regions, Hannah discusses the importance of lo-fi content and how businesses can leverage simple video techniques to engage audiences effectively.
Hannah provides insights into her workshop on vertical video creation, a hands-on session that encouraged participants to overcome their fears and start producing engaging content. She highlights the significance of capturing real-time moments with lo-fi content, emphasising that the best camera is the one you have with you. The discussion also touches on the evolving landscape of digital marketing, where Hannah stresses the necessity of being consistent across all channels to tell your story before someone else does.
As the conversation unfolds, Hannah reflects on her journey from working in tourism marketing to founding Media Mortar, a content marketing agency that has evolved with the digital age. She shares her experiences at the Australian Regional Tourism Convention, praising its friendly atmosphere and the valuable networking opportunities it provides. Hannah’s enthusiasm for bold branding and innovative content strategies shines through, making this episode a must-listen for anyone looking to elevate their tourism marketing efforts.
00:41 – Meet Hannah Satham
01:53 – Insights on Low-Fidelity Video Creation
06:49 – Using Phones for Stunning Content
07:12 – Hannah’s Evolution in Client Support
10:12 – Delivering Content Quickly
14:00 – LinkedIn Engagement Insights
14:41 – What Sets the Australian Regional Tourism Convention Apart
20:42 – Content Creation Discussions
22:46 – Starting with Social Media for Builders
SAVE THE DATE for the 2025 Australian Regional Tourism Convention
Don’t forget to save the date for the 2025 Australian Regional Tourism Convention, October 14–17 in the stunning Adelaide Hills. Despina will be there for the fourth consecutive year, capturing content and all the gold nuggets from the convention including live broadcast interviews across the Australian Regional Tourism Network Facebook and Linked In Pages. Who knows, you could be the next guest sharing your insights on regional tourism. If you are a tourism professional working in the Australian regional tourism industry this is a convention you want to add to your budget and don’t want to miss. I look forward to seeing you in 2025, and don’t forget to subscribe on your favourite podcast platform, to tune in to monthly Australian Regional Tourism ARTful Chats!
Connect with Hannah Statham:
Website: Media Mortar
LinkedIn: Hannah Statham
Instagram: @mediamortar
Connect with Despina Karatzias:
Website: Institute of Excellence
LinkedIn: Despina Karatzias
Instagram: @despinakaratzias
Follow us on social media for updates:
Facebook: Institute of Excellence | Tourism Hub Podcast
Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias
YouTube: Institute of Excellence | Despina Karatzias
Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.
Stay passionate, stay excellent, and keep your fire burning!
