Are you tired of competitors outranking you on search engines? Does your small business offer a better product/service, yet you find competitors consistently rank higher than you in search engine ranking placements? The problem might be that you are overlooking some of the basics of search engine optimisation (SEO). Small tweaks to your website can…
2018 marks the tenth year anniversary of Melbourne Tourism Leadership Program (MTLP), the greatest leadership program the industry has seen. Last night Destination Melbourne celebrated this milestone at the stunning Hamer Hall. It was the greatest honour to have experienced first hand the MTLP magic in 2012. The even greater honour was to be invited…
Australian Tourism Awards 2018 has kicked off to a flying start! Nominations are open around the country, and if you are a tourism business or professional, this is a great time to start thinking about putting your hat in the ring for anyone of your states categories. Over the years I have had some significant…
Facebook has been in the headlines for all the wrong reasons. Following questions from a recent social media class I delivered recently, on what this means for the future of Facebook I thought I would share with you my thoughts as well as ’10 Tips to Protect Your Facebook Account and Your Business’. Five tips…
In our fast-paced, digital world, it’s essential to make your mark and establish a presence through different online and social media platforms. Every day in the tourism and small business worlds there is a lot to prioritise with your marketing efforts. Master digital storytelling is another way to help your business expand these efforts, its…
[vc_row][vc_column][vc_column_text]International Women’s Day has me thinking of female entrepreneurial, humanitarian Aussie rule breakers who I have met and admired up close and from afar. It is with pleasure to compile this list of ten Australian women who have moved the needle in their respective fields and paved the way forward for others follow their lead.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”1.…
Typically when I go away, I pack at least three books, my journal and my laptop (because a holiday is a great time to catch up on work!) and load up my Kindle with more ‘just in case’ books! 2005 was the last time I read a non-fiction book. It was called Tully. Since then…
I love this time of year as it’s time to hit the reset button on the first day of 17/18 new financial year. It’s a perfect time to look at your actions and look at your numbers. Reflect on how things are tracking and make decisions based on those two things. Get busy cutting things…
One of the many things I love about developing training programs is the research phase. There are many benefits to blogging for tourism and I get ridiculously excited when I see it in practice. I am always on the look out for best practice examples of businesses going above and beyond to make a connection…
A proud moment for my Victorian tourism industry experience making friends. Go West Tours and Australian Wine Tour Company have been recognised by TripAdvisor in: “Australia’s Top 10 list of most popular tours and attractions!” and I couldn’t be prouder. During my years at Global Ballooning Australia I had the absolute pleasure to travel the globe…
