Digital Marketing 101 It is such a great feeling being able to be part of such a great experience. Teaching new students and even seasoned marketers gives me a new kind of special feeling. You know that type of feeling that comes with being able to share ideas and learn something new. Teaching Professional Diploma…
Elon Musk’s biography is my latest read. If you are not familiar with Musk, he is the brainchild behind PayPal, his second successful company. Yes, second. Before starting Paypal, Elon, began his first business in 1995 called Zip2 with a loan from his father for $28,000. It was acquired by Compaq for $307 million, with Elon…
A strong online reputation is one of the greatest secrets to succeeding as an online businessman or as a local business owner. With different platforms which offer business a medium to creating and building a reputation online, the key to succeeding is not just in creating an online reputation but also maintaining one. Online reputation…
How is your marketing going? Are you clear on your objectives? Have a clear plan or are you just flat out busy and just don’t have time for that? The thing is as soon as you get used to one thing – bam a new tool, system, feature ‘thing’ presents itself!! Take social media for…
https://youtu.be/5rDG7jCVYWY
Seems like the growing influence of digital and social media capabilities is one thing. Yet growing influence of mobile and social media capabilities have given rise to a far more connected traveller. It is always important for the experience makers of the visitor industry to appreciate that the landscape of travel continues to shift. And…
https://www.facebook.com/DespinaKaratzias/videos/1082531118523379/
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The Melbourne Tourism Industry Leadership Program (MTILP) is a ground breaking leadership development program that gives people with a demonstrated interest in the visitor industry an opportunity to grow as leaders. See what Despina has to say…
Spending some time with the big Fish reminded me of a simple story about a fisherman in a village who catches enough to provide for his family. He has enough time for family, for friends, for activities, etc. A business man goes to him and tells him if he catches more he will make more money…
