Implementing effective ‘Playing to Win Strategies’ beyond the SWOT analysis has consumed me over many years of managing businesses. Talking about strategy this week has been prompted by the recent news that one of my favourite organisations to work with on many different levels, Destination Melbourne, will be winding down their operations by the end…
As a tourism digital marketing trainer, learning on the move has always been the cornerstone of everything I ever wanted the Institute of Excellence to be. My recent Content Marketing and Social Media Masterclass was an example of this where we spent four weeks covering the elements of content marketing, social media marketing, preparation, measurement,…
Intuitively I have always known there are great psychological benefits gained from a strong professional business network and it wasn’t until I started my own business that I validated this thought. Having spent my entire working life in travel and tourism and the world of digital marketing, often I am asked by budding small business…
Which is more crucial, the acquisition of new customers, or the retention of existing ones? This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.” We are in the “Age of the Customer”, where businesses have become customer-centric; directing time, labour, and resources…
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing like generals going into battle…
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.” Benjamin Franklin Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting calls that started with ‘ I…
[vc_row][vc_column][vc_column_text]International Women’s Day has me thinking of female entrepreneurial, humanitarian Aussie rule breakers who I have met and admired up close and from afar. It is with pleasure to compile this list of ten Australian women who have moved the needle in their respective fields and paved the way forward for others follow their lead.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”1.…
I love this time of year as it’s time to hit the reset button on the first day of 17/18 new financial year. It’s a perfect time to look at your actions and look at your numbers. Reflect on how things are tracking and make decisions based on those two things. Get busy cutting things…
One of the many things I love about developing training programs is the research phase. There are many benefits to blogging for tourism and I get ridiculously excited when I see it in practice. I am always on the look out for best practice examples of businesses going above and beyond to make a connection…
A proud moment for my Victorian tourism industry experience making friends. Go West Tours and Australian Wine Tour Company have been recognised by TripAdvisor in: “Australia’s Top 10 list of most popular tours and attractions!” and I couldn’t be prouder. During my years at Global Ballooning Australia I had the absolute pleasure to travel the globe…
