'Why?' graphic in color green with circle light flares design.

People don’t buy what you do…

People don’t buy what you do…they buy WHY you do it! This was the key message from global brand master Peter Economides during a series of lectures around Melbourne this week. Mr Economides was integral to the re-branding of Apple in the late nineties and the mastermind behind the  ‘think differently’ commercial. He shared with…

Women’s Business

Last night the Honourable Louise Asher MP hosted a ‘Women in International Business’ networking event in Mumbai, India sponsored by WE Connect International. The purpose of this event was to give Indian and Victorian women an opportunity to build the foundation of solid relationships and collaboration to further contribute to the growth of both economies.…

A woman wearing a white t-shirt holding a card that says 'Your Big Why?'

Getting clear on your purpose – your BIG why?

My new book Adventures of a Balloon Girl is a book about achieving excellence in small business as I reflect and share my journey managing Victoria’s leading ballooning company, Global Ballooning. Over the coming weeks I will unveil each chapter with a series of inspired blogs and videos. In Chapter one discover ways to connect with your…