If you missed my earlier blog post on how to virtually hug your visitors, you can catch up here, because we’re diving a little deeper in this guide to visitor servicing to explore into what it takes to create happily, repeat customers and what the visitor experience should look and function like in today’s world of smartphones and digital media.
Implementing effective ‘Playing to Win Strategies’ beyond the SWOT analysis has consumed me over many years of managing businesses. Talking about strategy this week has been prompted by the recent news that one of my favourite organisations to work with on many different levels, Destination Melbourne, will be winding down their operations by the end…
As a tourism digital marketing trainer, learning on the move has always been the cornerstone of everything I ever wanted the Institute of Excellence to be. My recent Content Marketing and Social Media Masterclass was an example of this where we spent four weeks covering the elements of content marketing, social media marketing, preparation, measurement,…
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.” Benjamin Franklin Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting calls that started with ‘ I…
2018 marks the tenth year anniversary of Melbourne Tourism Leadership Program (MTLP), the greatest leadership program the industry has seen. Last night Destination Melbourne celebrated this milestone at the stunning Hamer Hall. It was the greatest honour to have experienced first hand the MTLP magic in 2012. The even greater honour was to be invited…
Australian Tourism Awards 2018 has kicked off to a flying start! Nominations are open around the country, and if you are a tourism business or professional, this is a great time to start thinking about putting your hat in the ring for anyone of your states categories. Over the years I have had some significant…
In our fast-paced, digital world, it’s essential to make your mark and establish a presence through different online and social media platforms. Every day in the tourism and small business worlds there is a lot to prioritise with your marketing efforts. Master digital storytelling is another way to help your business expand these efforts, its…
I love this time of year as it’s time to hit the reset button on the first day of 17/18 new financial year. It’s a perfect time to look at your actions and look at your numbers. Reflect on how things are tracking and make decisions based on those two things. Get busy cutting things…
One of the many things I love about developing training programs is the research phase. There are many benefits to blogging for tourism and I get ridiculously excited when I see it in practice. I am always on the look out for best practice examples of businesses going above and beyond to make a connection…
A proud moment for my Victorian tourism industry experience making friends. Go West Tours and Australian Wine Tour Company have been recognised by TripAdvisor in: “Australia’s Top 10 list of most popular tours and attractions!” and I couldn’t be prouder. During my years at Global Ballooning Australia I had the absolute pleasure to travel the globe…
