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How to successfully transform your small business to a smart tourism business with Liz Ward, CEO https://TourismTribe.com and https://Navii.com.au
Key learnings:
- To become the digital expert for small businesses in the tourism industry
- Businesses can take action today:
- Look at your core assets (cyber security and backups)
- Website as your #1 marketing asset, optimise it!
- Develop customer personas for your ideal target market
- Go through your feedback and comments left by customers online
- Marketing using lead magnets and email marketing automation
- The feeling of, “We will not fail!” was the ah-ha moment with 100% clarity
- Put aside the thoughts that do not serve you
- Imposter syndrome is something that
- Lose the JUST!
- Group Think: If there’s more than one person with a strong view on the direction to take, others will follow. Deal with it with the whole group.
- Advice: Know your niche, what is your USP?
Relevant links:
- https://www.tourismtribe.com/free-course/
- https://www.tourismtribe.com/product/bizkeeper-101/
- https://fleurieupeninsula.com.au/
- https://www.reboothay.com.au/tourism-tribe-workshop
- https://www.wcei.com.au/
- www.zoom.us
- www.trello.com
- https://www.amazon.com.au/24-Assets-scalable-valuable-business-ebook/dp/B071L8C8NV
#TourismHub #BeExcellent
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Show hosted by Despina Karatzias.
This program is brought to you by Tourism Hub in association with The Institute Of Excellence. #BeExcellent
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