3 November 2020

025 Tourism in Distress, The Good, Bad, and the Unique Opportunities Ahead

In this episode join Despina Karatzias for a conversation about Tourism in Distress, The Good, Bad, and the Unique Opportunities Ahead ie the good, bad and the unique opportunities facing the tourism industry with Simon Westaway from Australian Tourism Industry Council.

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Key Learnings and A-HA Moments from Simon:

At the time of recording, SA has opened their border to NSW.
Biggest learning from COVID is diversity of customer is key
Join an industry organisation and see how they engage at a state and federal level
Get to know your local MP both state and federal
Once things get to a level or normality, people will want to travel again and that sentiment will not change
Look around at your competitors and see what they’re doing well, be nimble.
You must have a domestic audience (it’s our core market)
Believe in your product, yourself, and customer service.
You must have a fantastic digital platform, look at online booking engines.
Doing SWOT analysis is a very healthy thing to do
If your market’s not working, change it. You need to be nimble if your strategy isn’t working.
Follow your passion points and interest