In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias continues her seven-part series inspired by the launch of her new eBook, “Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive.” This episode focuses on the critical distinction between branding and marketing, offering listeners a comprehensive guide to crafting messages that resonate deeply with their audience.
Despina passionately explains the essence of branding as the emotional connection and identity of a business, while marketing is the action that communicates this identity to the world. She shares personal insights from her journey with the Institute of Excellence, inspired by Maya Angelou’s quote about the lasting impact of how you make people feel, which serves as a guiding principle in her work.
Listeners will discover how iconic brands like Apple, Nike, and Disney masterfully combine branding and marketing to create unforgettable experiences. Despina also emphasises the importance of personal branding, illustrating how it aligns with business values through examples of influential figures like Oprah Winfrey, Richard Branson, and Elon Musk.
The episode encourages tourism professionals to reflect on their personal and business brands, ensuring they align to build trust and authenticity. Despina provides actionable steps to craft a message that bridges branding and marketing, urging listeners to define their core values and communicate consistently across all platforms.
Join Despina in this empowering discussion to learn how to harness the power of branding and marketing, creating lasting connections and standing out in a crowded marketplace. Don’t miss the opportunity to download the free eBook and prepare for an exceptional 2025!
Connect with Despina Karatzias:
Website: Institute of Excellence
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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.
Stay true to your brand and ignite excellence in everything you do!
