28 August 2024

041 Crafting Success: Brewing and Business Strategies with Sarah Poole

In this episode of the Tourism Hub Podcast, Despina Karatzias welcomes Sarah Poole, a dynamic entrepreneur who has seamlessly blended her passion for people, hospitality, and craft beer into a thriving tourism business. Sarah shares her inspiring journey from owning a technology consulting firm to relocating her family to the north coast of New South Wales and opening the Whoopi Brewing Company.

Sarah delves into her lifelong love for tourism and hospitality, emphasising the importance of connecting with people and delivering exceptional experiences. She discusses the challenges and rewards of starting a craft brewery in a regional town, highlighting the critical role of mentorship and thorough research in her success. Sarah’s story is a testament to the power of determination, community collaboration, and the ability to adapt and innovate in the face of adversity.

Throughout the episode, Sarah shared business strategies into managing multiple businesses, the significance of health and well-being for entrepreneurs, and the importance of maintaining a customer-centric approach. She also shares practical tips on planning, action-taking, and building a supportive team culture.

01:40 – From Craft Beer to Community

11:48 – Commitment and Belief: Building a Brewery

17:09 – Impacting the Community

23:33 – Empowering Women in Business

28:17 – Overcoming Procrastination

29:00 – The Importance of a Clear Plan

38:42 – Building a Strong Team

46:22 – Investing in Yourself

50:44 – Quality Tourism and Quality Businesses

52:48 – Overcoming Initial Fears

54:21 – Essential Online Resources

56:14 – Habits for Business Success