11 September 2024

043 The Sparrowly Effect: Building A Better Visitor Economy with Giovanna Lever

In this episode of the Tourism Hub Podcast, host Despina Karatzias is joined by the inspiring Giovanna Lever, owner and leader of Sparrowly Group. Giovanna shares her incredible journey from growing up in Bundaberg, Queensland, to becoming a highly respected figure in the Australian tourism industry.

With a background in sports marketing and significant roles at Tourism Australia, Giovanna’s path to entrepreneurship is filled with valuable lessons in resilience, business acumen, and the importance of human connection.

Giovanna delves into her upbringing as the daughter of Italian immigrants, the early responsibilities that shaped her financial intelligence, and her transformative experiences in various roles. She discusses the inception of Sparrowly Group, the values that drive her business, and the importance of professional and personal development for her team. Giovanna also highlights her work in agri-tourism, accessible tourism, and economic development, emphasising the need for farmer-driven initiatives and the future of these sectors in Australia.

Throughout the episode, Giovanna’s authenticity, trustworthiness, and entrepreneurial spirit shine through, offering listeners a wealth of insights and inspiration. Whether you’re an aspiring entrepreneur or a seasoned professional, this episode is a must-listen for anyone looking to elevate their tourism business and career.

10:16 – Responsibility in a young age when parents migrate to Australia

11:17 – Serendipitous Start of Giovanna in the Tourism Industry

17:48 – A Desire for Business Ownership

24:25 – Strategic Start-up: Funding the Baking Business

27:29 – Evidence-Based Approach: Sparrowly’s Research Focus

29:15 – Lee Caruso created spirerly group from the beginning

42:46 – Agri-Tourism: Working with Farmers for Diversification

50:53 – Reflecting on Difficult Times and Career Challenges