21 August 2024

040 Building a Quality Tourism Business: A Step-by-Step Guide to Excellence

In this episode of the Tourism Hub Podcast, host Despina Karatzias dives into the essence of building a quality tourism business. Despina introduces the Quality Tourism Business Program, a comprehensive initiative developed in partnership with the Victoria Tourism Industry Council (VTIC). This episode is a step-by-step guide designed to help tourism businesses thrive through accreditation and excellence from the inside out.

Despina passionately walks you through the ten modules of the program, each crafted to provide practical and actionable insights. From understanding the multi-layered ecosystem of the visitor economy and mastering financial planning to executing dynamic marketing strategies and fostering a positive workplace culture, this episode covers it all. Despina also emphasises the importance of sustainability, cultural awareness, and accessibility in creating an inclusive and impactful tourism business.

Whether you’re new to the tourism industry or a seasoned professional looking to sharpen your strategies, this episode offers valuable lessons to drive meaningful change and elevate your business to new heights. Grab your favourite drink, get comfortable, and join Despina on this journey towards quality tourism business-building magic.

04:33 – Introduction to Quality Tourism 101
06: 59 – Becoming A Quality Tourism Business
08:25 – Quality Tourism Marketing
09:47 – Quality Tourism People Management
11:17 – Customer Service
12:48 – Business Operating Systems
13:55 – Quality Tourism Risk Management
14:58 Sustainable Business Practices.
16:08 – Tourism Cultural Awareness
17:32 – Accessible Tourism Business