In this episode, host Despina Karatzias takes us on a journey into the evolving world of digital economies, platformisation, and the concept of free labour. Discover how major platforms like Airbnb, Facebook, and Instagram are reshaping the Australian tourism sector and what this means for small businesses. Dive deep into the power dynamics, ethical considerations, and the importance of adopting the PESO model for a more sustainable digital strategy. Don’t miss this insightful discussion that promises to elevate your tourism business and career!
01:09 – The Free Labor Factory: How Platforms Profit from Unpaid Work
04:25 – The Growing Concern of Platform Data Extraction and Monopolisation
06:29 – The Platform Trap: When Value Fades and Costs Rise
09:44 – Reimagining Digital Success Beyond Platforms
12:47 – The Digital Economy, Platformization and Free Labor
References and resources:
2024 Peso Model Primer for Communicators
https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/
The Social Dilemma
https://www.netflix.com/ph-en/title/81254224
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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.
Stay passionate, stay excellent, and keep your fire burning!
