In this engaging episode of the Tourism Hub Podcast, host Despina Karatzias delves into the dynamic world of visitor servicing. Fresh from the Victorian Visitor Services Summit in Ballarat, Despina shares her insights and reflections on the evolving landscape of engaging visitors online. With shoutouts to industry leaders and case studies that highlight innovative content strategies, this episode is packed with inspiration for tourism professionals and businesses alike.
Despina discussed practical strategies for enhancing digital engagement in visitor servicing, emphasising the importance of treating online interactions with the same priority as face-to-face encounters. Shw draws from international models to explore how visitor information centres can transform into dynamic experience hubs, leveraging technology to create personalised and memorable visitor experiences.
Whether you’re in tourism, retail, or any customer-facing industry, these insights are designed to elevate your service game and ensure every interaction is meaningful and impactful. Tune in to discover how to integrate AI, automation, and personalisation into your customer service strategy, and why it’s crucial to respond swiftly to digital inquiries.
06:41 – The principles behind visitor servicing apply to any industry where you engage with people
10:51 – Importance of personalisation in online interactions
19:51 – Tourism Hub podcast concludes with insights from the Victorian Visitor Information Services Summit
References:
Victorian Tourism Industry Council: https://www.vtic.com.au
Australian Regional Tourism Network: https://www.regionaltourism.com.au
Connect with Despina Karatzias:
Website: Institute of Excellence
LinkedIn: Despina Karatzias
Instagram: @despinakaratzias
Follow us on social media for updates:
Facebook: Institute of Excellence | Tourism Hub Podcast
Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias
YouTube: Institute of Excellence | Despina Karatzias
Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.
Stay passionate, stay excellent, and keep your fire burning!
