Visitors, Values and VTIC (Interview with Adrian Byrt)

In this episode, I chat to Adrian Byrt, Relationship Consultant & Events at Victoria Tourism Industry Council (VTIC).

This is Victoria’s peak leadership organisation talking all things ‘Visitors, Values and Victoria Tourism Industry Council’. First of all, in mid-2016 I had an opportunity to join the VTIC team to manage the Victorian state program. It is called ATAP which is the acronym for Australian Tourism Accreditation Program.

We love those acronyms! As a result, I had the opportunity to work in close collaboration with tourism professionals that I have loved and admired for many years. Consequently, this experience was also a great insight into the inner workings of the visitor economy. Therefore it was a new experience at corporate level life and a greater appreciation for corporate governance.

Much as I love small business this is something you are not exposed to working in smaller organisations and the experience was invaluable. Furthermore, I worked with a passionate team. As Adrian rightly points out in our chat together, ‘they deliver a mountain of work’ for their members and wider visitor economy.

So, this episode is a great insight into Adrian’s journey in tourism. In addition, he shares some solid advice and gold nuggets that new and seasoned experience makers will benefit from what Adrian has generously shared.